RXR - 237 Park

Neoscape collaborated with RXR Realty to develop a repositioning campaign for this midtown Manhattan property. To communicate a message of transformation, our team created a series of assets with a modern, minimal look and feel that refer back to the building's new glass base, bright new entrances, and the "jewel" that will be the atrium. The cinematography is subtle, yet precise, focusing on angles that are analogous to the building's new identity. Gentle, methodical camera moves were used to create a mood that is modern and clean.

237 Park Credit List

Production Company: Neoscape
Creative Director: Rodrigo Lopez
Art Director: Hao La
Producer: Lisa Hill
Editor: Mike Florio
Sound Design & Sound Mix: Killer Tracks
3D Lead Artists: Hao La
Lead Compositor: Mike Florio
Compositor: Casey Shenery